off the latch is a company invented by my marketing group in one of my classes at BEmidji state university. the product is a key fob that allows you to enter your house without needing to lock and unlock your door. it works like many of the new cars; as soon as you get close to your door, the key fob connects and opens the door for you. when you leave your house, they key fob automatically locks your home for you. it reduces the need to get your keys out of your pocket to unlock your door. the commericial we created provides more insight on the product.